SEM

Search Engine Marketing

Search engine marketing process overview.
Automated Reporting - Custom Reporting Inside Google Anaylitics. Conversion tracking, Paid Search Budget Control. All reporting tracking code implemented.
Competitive Analysis - Conduct thorough analysis of what key competitors are offering.
Keyword Inventory - Establish keyword maps, and reports on rankings, conversions, always be adding new keywords.
Client Analysis - Determine optimal spend.
Landing Pages - Develop new landing pages for campaigns.
Alt Landings - Test alternate landing site locations, ie website content.
Quality Model - Create a Q score for SEM in comparison with other channels.
Affiliate Development - Test affiliate marketing. In most cases affiliate marketing tests will begin if search marketing efforts perform below lead/revenue goals.
Forecasting Model - Create method of projection for SEM spend vs. conversions.
Dashboarding - Create product level dashboards.
A/B Testing - Conduct A/B and multivariate tests.
Test Copy Optimization - Test different types of text from search engines.